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Saving Our Favourite Foods: The Importance of Choosing Fairtrade

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fairtrade chocolate, a favourite food

This Fairtrade Fortnight it’s crucial to highlight the importance of choosing Fairtrade products in our everyday lives. The theme for this year’s event (2023) is to save our favourite foods, such as chocolate, bananas, and coffee, which are all in danger due to the impact of climate change.

Why Our Favourite Food is in Danger

Climate change is a critical issue that affects us all, and its impact on agriculture is increasingly concerning. The changing weather patterns, extreme temperatures, and natural disasters are making it difficult for farmers to grow their crops. These effects are particularly challenging for crops like bananas, cocoa, and coffee, which are primarily grown in developing countries.

Coffee farmer Martha Magento
Image courtesy of the Fairtrade Foundation

How to Save Our Favourite Food

Choosing Fairtrade is one of the most effective ways to support these farmers and their communities. By purchasing Fairtrade products, you’re helping to provide farmers with a fair price for their goods, as well as access to essential resources, including training and education. Fairtrade ensures that farmers receive a fair wage, and it also provides them with the resources they need to invest in their farms and their communities.

How Buying Fairtrade Helps Farmers

The impact of Fairtrade is significant. By buying Fairtrade, you’re helping to provide farmers with the tools and resources they need to adapt to the effects of climate change. Farmers are learning new techniques to improve their yield and quality, and they’re also adopting environmentally sustainable practices that can help to mitigate the impact of climate change.

harvesting our favourite food, cocoa, fairtrade fortnight 2021
Image courtesy of the Fairtrade Foundation

How Buying Fairtrade Helps the Planet

When you choose Fairtrade products, you’re also making a positive impact on the planet. By supporting environmentally sustainable practices, you’re helping to reduce the carbon footprint of the products you consume. Fairtrade products are also ethically sourced, meaning that they’re produced without exploiting workers or damaging the environment.

Saving our favourite foods is vital, and choosing Fairtrade is an essential step towards achieving this goal. By buying Fairtrade products, you’re not only supporting farmers and their communities, but you’re also helping to protect our planet for future generations.

Fairtrade logo, FLO, fair trade


In conclusion, as we celebrate Fairtrade Fortnight 2023, let’s remember the importance of choosing Fairtrade products. By doing so, we can help to save our favourite foods and make a positive impact on the lives of farmers and their communities. Let’s choose Fairtrade and be part of the solution to protect our planet and ensure a sustainable future for all.